It would seem to the modern day motocross riders that 100% came out of left field. But that is not true at all. The company was started back in the early 1980’s by Drew Lien. Some of the biggest names at the time were rocking the classic 100% logo on their jerseys. There tag line at the time and still to this day is “How much effort do you give”. The answer for all the 100% riders was always 100% and still is for today’s riders! 30 years later the brand has rejuvenated them-selves and is one of the most popular goggles on the market.