Read More About Dragon Goggles For The Dirt
Looking for outstanding motocross goggles? With BTO Sports, you’ve come to the perfect place. Dragon Optics Goggles have quickly become an industry leader, and should remain so for decades to come. Their standards of quality and innovation have not been matched by anyone. With their legendary Dragon NFX goggles and wildly popular MDX goggles, they will be at the top of the podiums for years to come. And we have them all right here at BTO Sports!
Since the beginning, Dragon set out to be the leading eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product, while remaining connected to core retailers and consumers. That mission still holds true today and is the driving force behind the company’s success and heritage. In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.
Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo. Dragon introduced a number of innovative products early on. “We saw an opportunity to add snow goggles to the lineup by aligning ourselves with the emerging snowboard market,” says founder Will Howard. “We loved riding and realized snowboarders were treated as second-class citizens just like we were as a start-up, so we thought that would be a good match.” From there, Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others. Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business.
The Dragon Optics Story
More recently, Dragon’s innovative approach has led to further market-leading developments, including the first-ever frameless snow goggle which launched in the winter of 2011. This goggle has revolutionized the snow market and is one of the most sought after styles at retail. Along with that, the latest Dragon sunglasses have showed design innovation and a unique styling like the JAM, Domo, and Viceroy. Rider-inspired design and feedback has always been key and one of the important philosophies of the brand in creating new products.
Through it all, Dragon has continued to be true to its roots. Original snow team rider Jamie Lynn, along with Dragon’s first surf team rider, Shane Dorian, remain on the team roster today. With top-tier product and athletes in mind, Dragon’s roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world.
Dragon goggles were conceptualized and designed by those who know athletic gear the best - athletes themselves. With modern designs and optimal functionality, Dragon goggles are sure to keep riders and athletes focused on the competition.
Dragon Alliance began in 1993 in the Southern Californian beach town of Dana Point, more specifically on Capo Beach. They began by spending their time creating the most functional eyewear for surfers on the California beaches. With a slew of early supporters, Dragon decided to branch out their brand to include MX and snow goggles. Over a few short years Dragon managed to win over the MX world and has continued to do so. With nearly twenty years of experience Dragon has managed to sustain and grow an eager following of dedicated fans.
Dragon motocross goggles are super-hot and have been trendy for quite some time now. Outside of dragon sunglasses, their goggles are the next bestselling item they have. You will find the dragon vendetta goggles, dragon MDX, Dragon NFX, and more dragon goggles on our site. We will do our best to help you find what you are looking for. So if you come across a problem, or have a hard time making decisions please let us help. You can call us at 888-613-3393 or drop us an email at [email protected] You can also find some Dragon goggle reviews on our site as well, so you can hear straight from the customer’s mouth how these goggles are working for them out in the real world.