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Shift MX Blue Label 2.0 Iceland LE Gear

shift-mx-iceland-le-gear-spotlight

Iceland LE Gear Drops the Gate for Shift MX in 2019!

The 2019 Supercross season is here, and the motocross apparel companies are coming out with their latest offerings. Riders will be decked out in these shiny new threads, and we get to buy ’em up ourselves… it’s a beautiful thing! And speaking of beautiful things- the new Blue Label 2.0 Iceland LE Jersey, Pant Combo is a true MX treat for the eyes!

The first of the Shift MX Spring 2019 releases, The Iceland Collection celebrates the remote island destination both in color and in craftsmanship. Make no mistake- this is high-grade motocross apparel!

Shift MX was inspired by its black sand beaches, abundant glacial masses and grey overcast skies. Furthermore, it’s reflected in the design of this dirt bike gear. But the inspiration didn’t stop at just color. Because knitting in Iceland is a traditional craft! So it’s shaped both the lives of locals and the culture that surrounds it. To that end, Shift incorporates this purpose-driven construction in a way that’s both specific and beneficial to moto.

A trio of advances awaits you with this gear; knit fabric with durable nylon, spandex for unrestricted movement, and engineered body mapping that helps exhaust heat. You’ll feel like a superhero at the dirt bike controls! These refinements encompass what makes the new Blue Label 2.0 chassis so special.

In essence, the Iceland LE motocross gear combos are as unique as the craft, the people and the island that inspired it.

Blue Label 2.0 Iceland LE Jersey

Shift MX designed the Blue Label 2.0 Iceland LE Jersey to be as minimal as possible. It has a streamlined, athletic fit and an innovative RAW wrist opening which reduces drag and restriction. This minimized design paired with a 4-way stretch upper torso and sleeves creates a jersey which virtually disappears while you’re on the bike.

And that’s not all! For moisture management, these motocross jerseys feature TRUDRI fibers and lightweight, perforated sleeves. This combination provides high flow-through and rapid-wicking. So you stay cool, dry and comfortable all day long.

Jersey Features

  • TRUMOTION flex panel across shoulders provides unrestricted 4-way stretch across upper torso
  • Streamlined athletic fit enhances mobility while reducing drag
  • Extremely lightweight and breathable perforated Nylon/Elastane sleeves eliminate bulk and help regulate body temperature
  • Add a hydration system and you literally have the coolest combo ever
  • Blended four way stretch and soft microfiber blend in sleeves add comfort while reducing drag
  • Bonded neck opening reduces weight and eliminates collar restrictions
  • Innovative RAW wrist opening eliminates cuff restriction
  • Fade resistant sublimated graphics on a dyed main body
  • Premium 3D silicone logo treatment

Blue Label 2.0 Iceland LE Pant

With the all-new Blue Label 2.0 Iceland LE Pant, Shift MX has taken performance to a whole new level. What separates these pants from the field is the fit; with a streamlined cut and tapered interior seams. Lightweight and breathable, they are the most comfortable and best-fitting motocross pants you will ever own.

The latest race wear technologies coupled with uncompromising attention to details make the Blue Label motocross pants from Shift MX the next generation MX gear. The future is now.

Pant Features

  • All new CORDURA stretch Nylon chassis combines unparalleled movement and weight reduction with industry leading durability
  • Streamlined athletic fit enhances mobility on the bike while reducing drag
  • Extremely lightweight and breathable perforated Nylon/Elastane lower leg for unmatched comfort and breathability inside the boot
  • Taped interior seams increase comfort and reduce restriction while decreasing overall weight
  • Full-Grain drum dyed leather on interior knees for increased durability in high abrasion zones
  • Ideal knee area for motocross protective gear
  • Innovative RAW ankle design reduces cuff restriction / Silicone waistband lining
  • Asymmetrical zipper closure with fly-cam closure system / Premium 3D silicone logo treatment

Blue Label 2.0 Air Glove

Pure comfort. The Blue Label 2.0 Air Glove features an adaptive fit technology for dramatically improved dexterity and lever control. Strategic venting helps to regulate temperature, and a new cuff design provides a flawless fit.

Glove Features

  • All new CORDURA stretch Nylon top-of-hand material provides unparalleled movement
  • Increased weight reduction with industry leading durability
  • CLARINO palm with silicone fingertip printing
  • Handle your dirt bike accessories with ease
  • Top of hand laser cut perforations increase ventilation
  • Innovative RAW wrist design reduces cuff restriction
  • Premium 3D silicone logo

Put it all together and you have an unbelievable set of race wear! And it really looks tremendous coming out of the box. And even better still on the track! Slap on a matte black dirt bike helmet and you have the look seen above. Speaking of which…

Want to see it in action? Say no more. Check out the video below, where Jimmy Hill tears up the Icelandic countryside in the new Blue Label 2.0 gear. This is very much like the content you might find on the BTO Sports YouTube Channel... but anyway- This man has what the kids call “mad skills”…



Introducing our first ENDLESS project: The Iceland Collection. Endless represents the limitless opportunities from new products, to new moments that will define the culture, to the endless places to ride a dirt bike.

The end result, our completely redesigned 3LUE Label 2.0 chassis now utilizes engineered knit in our jersey’s and premium materials throughout the rest of the kit. The Iceland gear set: an inspired jersey and pant that raises the bar for motocross in 2019.

Iceland LE Gear @ BTO Sports!

That’s right, this brand new gear is right here. In stock and ready to ship, along with all of the dirt bike parts your bike needs to get 2019 up and running! To say nothing of our motocross boots, helmets, etc. Some come by today and see it all for yourself. Furthermore, GET IT for yourself… you deserve it!

Chris Leahy
CL has been blogging it up for BTO Sports since the days when Bob "Hurricane" Hannah ruled the motocross roost. In fact, his guerilla-style coverage of the now-infamous "Massacre at Saddleback" is now considered one of the great MX blogs of all time. Enjoy the blogs, folks- that's the whole idea!






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