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White Label Helmet | Shift MX

Introducing The White Label Helmet.

Shift MX has upped the ante with their all-new White Label helmet. Designed with simplicity in mind, the helmet features a fixed visor system that increases airflow while allowing flexibility in the case of a crash. The look, the feel, the safety and the price point. It’s all there! Best of all, you can stand out from the crowd in any of our 7 colorways. Let’s get ready to rumble- motocross style!

The White Label Helmet sets a new standard for look, feel and performance. Designed and constructed with pure quality, it brings innovative motocross helmet technology to every rider.

The WHIT3 (White) Label Helmet is here to elevate expectations for quality, value and (most emphatically) style. Through simplistic innovations, this dirt bike helmet gives you more of what you need and less of what you don’t.

This refined approach lead us to a brand new shell construction: an aggressive and unique design which eliminates bulk and maximizes utility and function. The result? Reduced weight while maintaining durability and staying true to our style. But, we didn’t stop there. While preserving both ECE and DOT certifications, we increased ventilation dramatically. With a total of 15 vents – ten intakes, 5 exhaust – the helmet channels a massive volume of air through the helmet to keep you cool and dry. We also reinvented the visor: removing the center post helps prevent it from breaking during small, slow speed falls – so you can get up and keep charging.

The upgrades aren’t limited to the surface level. Inside the mx helmet, you will find a dual density EPS liner for better energy absorption in case of an impact. And a removable/washable inner liner keeps the interior fresh and funk-free.

Shift MX – White Label Helmet

If there is one thing you should never compromise on, it’s head protection. Thankfully, with White Label Helmets you don’t have to. WHITE Label helmets offer protection and performance at a price you won’t find anywhere else.

The helmet uses an injection molded polycarbonate shell for a great balance of strength and lightweight feel. Ten total intake vents generate massive airflow and 4 exhaust vents prevent overheating.

An ultra-plush, moisture-wicking DRI-LEX comfort liner is soft against your skin and maintains a dry environment inside your helmet. The helmet meets ECE/DOT 22-05 certifications, so you can ride confidently knowing your helmet is up to the task.


  • All New For 2018!!!
  • Aggressive and unique shell design eliminate bulk and maximize utility and function
  • Injection molded ABS/PC shell reduces weight while maintaining durability and aggressive design
  • Dual density EPS internal foam for impact absorption
  • Stainless steel D-Ring chinstrap closure
  • Ten intake ports work together with five rear vents to provide maximum air intake and exhaust
  • Unique fixed visor system allows more direct air channeling through center channel
  • Removable / Washable inner cheek pads and crown liner system | ECE and DOT approved

Shift MX @ BTO Sports

Finally, when you’re ready to order up one of these incredible motocross helmets– come on over to BTO Sports! We have the prices and selection to make your shopping experience top notch. And we ship fast- greasy fast!

CL has been blogging it up for BTO Sports since the days when Bob "Hurricane" Hannah ruled the motocross roost. In fact, his guerilla-style coverage of the now-infamous "Massacre at Saddleback" is now considered one of the great MX blogs of all time. Enjoy the blogs, folks- that's the whole idea!

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