Celebrate 26 years of BTO Sports with up to 75% off gear, flash sales, double rewards points, and exclusive product launches from Bell, Fly, Fox, and more. Limited-time only.
This year, BTO Sports celebrates 26 years of riding with the best. What started as a passion project in 1999 has grown into one of the most trusted motocross gear destinations in the world. To mark the milestone, we’re going all in with a ten-day event packed with timed sales, exclusive product launches, loyalty bonuses, and curated daily themes. Whether you’re a lifelong customer or just kicking up dirt for the first time, this celebration is built for you.
26th Anniversary Campaign Overview
From August 1 to August 10, the BTO Sports site will transform into a full-throttle celebration of our past, present, and future. Expect up to 75 percent off select gear, daily flash sales, limited product drops, and double rewards points. These are ten days you won’t want to miss.
Daily Themes and Key Promotions
August 1 – Launch Day
We kick things off with the launch of new Bell Helmets and the Fly Racing 2026 gear line. The full anniversary sale goes live across the site.
August 2 – Flash Sale #1
Expect deep cuts on fast-moving gear and accessories. Flash sales are only live for the day, so act fast.
August 3 – Helmet Day
All eyes on your head. Discounts across top helmet brands like Fox, Bell, and Alpinestars.
August 4 – Flash Sale #2 + Rewards Begin
A new limited-time offer goes live. Plus, double rewards points start today and run through the end of the event.
August 5 – Boot Day + Deal of the Week
Performance boots take center stage with daily markdowns and a special Deal of the Week featured sitewide.
August 6 – Flash Sale #3 + Product Drop
A big day for protective gear. The Moto 10 Spherical helmet gets the spotlight, along with armor, braces, and more.
August 7 – Gear Combo Day
Get pre-built gear sets at discounted prices. These curated kits save time and deliver instant track style.
August 8 – Brand and Personalization Day
The Fox Racing 2024 MAP line officially lands. Unlock custom jersey printing for a pro-inspired look.
August 9 – Protection Day
Take 2025’s best chest protection, braces, and body armor and grab them for less.
August 10 – Final Push
The last chance to redeem double rewards points and shop final-day flash deals. This is the finish line.
Product Launches You Don’t Want to Miss
Some drops only happen once a year. Others only happen once every few. Here are the major releases going live during the BTO 26th Anniversary Sale:
Bell Helmets 2025 Line
Launching August 1, this collection blends elite impact protection with premium fit and airflow. Expect fresh graphics and updated tech that serious riders will appreciate.
Fly Racing 2026 Gear
Also dropping August 1, Fly’s newest line pushes durability and rider comfort even further. Early access during this campaign gives you a chance to lead the pack before the season starts.
Fox Racing 2024 MAP Drop
Hitting August 8, the latest Fox gear combines bold colorways with pro-level fit. Plus, this release is MAP-protected, which means you’re getting it right at launch without inflated pricing.
Moto 10 Spherical Helmet Spotlight
On August 6, the spotlight’s on the Moto 10 Spherical—Bell’s most advanced helmet to date. It’s packed with Spherical Technology powered by MIPS for maximum rotational impact protection. We’ll have deals across the protection category to match.
Explore all the new drops and collections on our 26th Anniversary Landing Page. Don’t miss your chance to grab what’s next in moto gear before it sells out.
Double Points, Swag, and Loyalty Perks
If you’ve been stacking BTO Rewards, now is the time to cash in. From August 4 through August 10, every order earns 2X points across the site. That means more credit toward future gear, parts, and accessories with every checkout. No codes, no hoops—just faster rewards.
Bonus Perk: Orders over $199 during the event qualify for a free swag bag, packed with rider favorites and exclusive BTO merch. Quantities are limited, so the earlier you shop, the better your odds of scoring one.
This week is built to reward loyalty. Whether you’re picking up a helmet, refreshing your gear bag, or grabbing extras for the trail, you’ll earn more and get something extra—just for riding with us.
Why This Sale Hits Different
For 26 years, BTO Sports has been more than just a gear shop. We’ve been the rider’s partner offering expert advice, top-tier products, and a customer-first approach that puts real riders at the center of everything we do.
This anniversary sale is a reflection of how far we’ve come. What started as a small operation now delivers one of the deepest product selections in motocross. We’ve embraced technology to make shopping faster and smarter, built a loyalty program that gives back, and created a community that’s fueled by passion for the ride.
This event is not just a sale. It’s a celebration of the connection we’ve built with riders across the globe and a preview of what’s ahead.
How to Get the Most Out of It
Stay ahead of the action by signing up for daily emails and SMS alerts. These will be your go-to source for early access, surprise drops, and time-sensitive discounts.
Follow BTO Sports on Instagram, Facebook, and TikTok for real-time updates and bonus flash deal announcements.
Bookmark the anniversary landing page and set calendar reminders. With new deals launching each day, a little prep can go a long way.
Let’s Ride Into the Next 25
Thank you for 25 incredible years of support, loyalty, and full-throttle passion. From local tracks to national podiums, you’ve been with us every step of the way.
This anniversary is more than a milestone. It’s the start of a new chapter in performance, community, and the gear that keeps you riding strong.