Alpinestars Protects
In 1963, a leather craftsman named Sante Mazzarolo founded a future icon in the small town of Asolo, Italy. Named after the Alpine star flower, Alpinestars began producing its first products at a time when a new sport, motocross, was gaining popularity across Europe. With an eye on the sport’s rise, Sante saw an opportunity to design footwear that met the unique demands of this beautiful yet brutal athleticism. His revolutionary boot set a new standard in motocross protection.
After establishing the company in Maser, Northern Italy, Sante focused on creating a new, groundbreaking boot for local enduro and motocross riders. His innovation quickly made Alpinestars the leader in racing performance. By the early 1970s, riders like Roger de Coster were wearing Alpinestars boots, helping to secure the brand’s first World Motocross Championship.
One Goal. One Vision.
Trusted by motorsports athletes and enthusiasts everywhere.
From developing the first ever dedicated motocross boot, to pioneering life-saving electronic airbag systems proven in multiple riding/racing disciplines both on road and off, Alpinestars innovates the most advanced, protective, and performance-enhancing products possible for riders worldwide.
Since 1963, Alpinestars has innovated far beyond that first pair of production dirt bike boots, and now leads the entire motorcycle industry in developing the highest quality protective products a rider can find.
Top Alpinestars Product Categories:
Alpinestars Boots, Gear, Helmets and More | Shop Best Sellers
Alpinestars is one of the most trusted and technically advanced brands in motocross and off-road riding, known for combining race-proven protection with refined fit and durability. From boots and helmets to complete gear kits, Alpinestars products are engineered for riders who demand consistency, safety, and performance at every level of riding.
This collection brings together Alpinestars best sellers across boots, helmets, riding gear, and special editions. Whether you are racing motocross, riding trails, or upgrading worn equipment, these categories help you shop by product type, performance tier, and rider preference.
Alpinestars Boots | Industry-Leading Protection and Control
Alpinestars boots are widely regarded as some of the best in motocross and off-road riding due to their advanced ankle bracing systems, impact protection, and long-term durability. Riders can explore the complete range of options in Alpinestars boots, including purpose-built off-road designs in Alpinestars dirt bike boots.
For riders seeking top-tier performance, the Alpinestars Tech 10 boots represent the brand’s flagship model, offering maximum ankle protection, advanced articulation, and race-level materials. The Alpinestars Tech 7 boots deliver many of the same performance benefits in a more accessible package, making them a popular choice for serious riders and racers.
Alpinestars Gear Combos | Head-to-Toe Performance Kits
Gear combos are one of the most efficient ways to outfit yourself with matching jersey and pant setups designed to work together on the bike. Alpinestars gear combos are built with riding-specific fabrics, stretch panels, and ventilation zones that support aggressive movement and long ride days.
Value-focused riders can also browse Alpinestars closeout gear combos for past-season kits at reduced pricing, or explore additional deals in Alpinestars dirt bike closeout gear.
Alpinestars Helmets | Advanced Safety for Motocross & Off-Road
Alpinestars helmets are engineered with an emphasis on impact management, ventilation, and weight reduction. Designed for motocross and off-road riding, these helmets integrate advanced shell construction and liner technology to help manage energy in crashes while keeping riders cool and comfortable.
Browse the full lineup in Alpinestars helmets, including limited-edition athlete models such as the Jett Lawrence helmets, inspired by championship-level racing and style.
New Releases & Best Sellers
Riders looking for the latest designs, updated fits, and new colorways can explore the Alpinestars 2026 collection. These products showcase the newest materials, refinements, and race-driven updates across boots, gear, and helmets.
Why Choose Alpinestars Riding Gear
- Race-proven design: Developed and tested at the highest levels of motocross and off-road racing.
- Advanced protection: Industry-leading impact and ankle protection systems.
- Consistent fit: Ergonomic designs that support aggressive riding positions.
- Complete ecosystem: Boots, helmets, and gear designed to work together.
Whether you are building a full riding setup or upgrading a single piece of gear, Alpinestars offers trusted solutions backed by decades of racing innovation. Use the collections above to shop Alpinestars boots, gear combos, helmets, and best sellers tailored to motocross and off-road riding.