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In the early 1950s, Roy Richter—a hot rodder and racing visionary—founded Bell Auto Parts in Bell, California. By 1954, driven by a growing concern for rider safety, he developed the Bell 500, the first helmet of its kind built specifically for motorsports. That single innovation marked the birth of Bell Helmets and set the tone for decades of advancement in helmet safety and performance.
Throughout the 1960s and ’70s, Bell Helmets became a dominant force in motorsports racing. The brand introduced the first full-face motorcycle helmet and soon earned the trust of elite riders across disciplines. From motocross tracks to backcountry trails, Bell has consistently led the charge in protective headgear for those who live fast and ride hard.

Built to Perform. Designed to Protect.
Trusted by professional racers, weekend warriors, and dirt bike riders of all kinds.
From inventing the first full-face motorcycle helmet to pushing the limits with technologies like MIPS®, Flex energy management, and lightweight carbon fiber shells, Bell Helmets continues to innovate at the highest level—offering unmatched safety and performance for every ride.
For over 70 years, Bell Helmets has been all about one thing: building helmets that allow riders to push their limits while staying protected, whether on the motocross track, in the mountains, or flying down backroads.
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