We chase and we’re chased. And for the last 50 years, the chase was everything. We look back at the moments—the ride, the innovation, the victories—but never the catch. Because what we’re chasing cannot be caught.

All dreams start somewhere, and for Fox founder, Geoff Fox, it began with a dream job at a small but bustling moto dealership in Santa Clara, California—Grand Prix Cycles.

From the seed of a mail-order parts catalog, he created not just a legendary racing team, Moto-X Fox, he grew his dream into a global business, pioneering innovations in product design while redefining the culture of motocross along the way. Fifty years later, we keep that dream alive, taking the torch carried by athletes who have repped the Fox head on the field—Mark Barnett, Brad Lackey, Ricky Johnson, Ricky Carmichael, James Stewart, Ryan Dungey, Shaun Palmer, and Stevie Smith, to name a handful—and passing it on to the next generation of dreamers. We honor Geoff’s vision and passion by continuing to imagine and create the most innovative and technologically advanced moto and mountain bike gear on the planet.