![One of One.[br][em]Built Different.[/em]](http://www.btosports.com/cdn/shop/files/Ond_Industries_2.png?format=webp&v=1776875841&width=400)
![One of One.[br][em]Built Different.[/em]](http://www.btosports.com/cdn/shop/files/Ond_Industries.png?format=webp&v=1776877658&width=300)
One Industries Motocross Gear: X-297 Helmet, X-197 Jersey, X-197 Pants, Graphics Kits & MX Apparel | BTO Sports
One of One.
Built Different.
One Industries was founded in 1997 in San Diego, California, as one of the first companies to create complete motocross graphics and seat cover kits, and the brand grew into a full gear line before going through ownership changes and a seven-year hiatus starting in 2016. In 2024, One Industries returned as an independent brand with a new helmet, a new gear line, and the same commitment to quality that built the original following. At BTO Sports, we carry the current One Industries lineup including the X-297 helmet and X-197 gear.
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Why we like One Industries
One Industries was doing custom MX graphics before it was a category, and the brand's return in 2024 is not a nostalgia play. The X-297 is a fiberglass helmet with MIPS Evolve Core safety technology built in and a construction quality that holds up at its price point. The X-197 jersey uses four-way stretch material with 360-degree ventilation and pre-bent articulated arms that actually fit the riding position rather than a standing position. The X-197 pants combine two-way and four-way stretch zones for mobility where it matters. One Industries' "1 of One" philosophy is about building gear for riders who want something with more character than the big mainstream brands, and the product backs it up. The brand came back independently, with the whole team rooted in the sport, and that ownership structure means product decisions are made by riders, not quarterly earnings calls. For riders who want a legitimate alternative to the same five brands on every podium, One Industries is worth the look.
FAQ
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One Industries was founded in 1997 and grew into a full gear brand before being acquired by Transom Capital Group in 2013 and then by Bravo Sports in 2015. The brand went on a seven-year hiatus starting in 2016. In 2024, One Industries returned to the market as an independent brand with new product development and the original team deeply involved in the sport. The current lineup, including the X-297 helmet and X-197 gear, is the first new product generation since the brand's return.
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The X-297 is One Industries' current motocross helmet built with a fiberglass composite shell and the MIPS Evolve Core safety system. MIPS is a rotational energy management technology that addresses angular impact forces linked to concussions, and the Evolve Core version is a more integrated implementation than traditional MIPS liner systems. The X-297 is designed for competitive MX riding with a broad goggle port, solid ventilation, and a build quality that positions it in the mid-to-premium price range without reaching 6D or Arai pricing.
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The X-197 jersey uses four-way stretch material with 360-degree ventilated fabric construction and pre-bent articulated sleeves that follow the natural riding position of the arms. The X-197 pants use a combination of two-way and four-way stretch panels to give mobility where the body needs it while using more durable fabric in high-wear areas. The fit is athletic and performance-oriented rather than relaxed. Sizing follows standard MX apparel sizing and the gear is designed to be worn as a matched set.
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Yes. Graphics kits are part of One Industries' heritage: the brand was one of the first in motocross to create complete graphics and seat cover kits, and that product line continues alongside the gear lineup. One Industries graphics are available in custom designs and are known for fit quality and print durability. For riders who want to give a bike a fresh look or replicate a specific colorway, the graphics side of the business continues to carry the same attention to detail as the apparel line.
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One Industries positions in the mid-to-premium segment with an independent brand identity that distinguishes it from the larger players like Fox, Troy Lee, and Thor. The X-297 helmet competes on MIPS construction and fiberglass build quality against comparable helmets in that price range. The X-197 gear competes on four-way stretch performance fabrics at a price point below the top tier of Fox Flexair or Fly Factory. For riders who want a full kit with legitimate technical specs and a brand story that is not corporate-owned, One Industries fills a real gap.
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One Industries is currently relaunching with a focus on the adult performance lineup, including the X-297 helmet and X-197 gear. Youth-specific sizing and models may follow as the brand expands its post-2024 product range. Check our BTO Sports One Industries page for current availability and reach out to our team if you are looking for youth options and want guidance on whether current sizing accommodates smaller riders.
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One Industries returned in 2024 as an independent brand, with the entire team described as being deeply rooted in motocross. The brand operates independently without the private equity ownership that preceded the hiatus. Product development is done with rider input as a core part of the process. The San Diego origins and original brand ethos are central to how the relaunched company presents itself.
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Yes, especially on the gear side. The X-197 jersey and pants use construction materials, four-way stretch fabrics, and ventilation design that are competitive with gear from brands charging more for similar specs. The X-297 helmet's MIPS Evolve Core integration at its price point is solid value. One Industries is positioning itself to deliver premium-adjacent quality for riders who do not want to pay flagship prices from the biggest brands. For a brand re-entering the market, the early product quality has earned strong rider feedback.