Fox Racing Motocross Gear | Apparel
Fox Racing
Fox Racing has been a great business partner of BTO Sports for over 20 years now. BTO Sports has been promoting and selling there items since our creation back in 1999. Fox Racing started back in 1974 when the founder, Geoff Fox who just so happens to have his PHD in physics saw an opportunity to sell motocross parts and accessories to the European market. Geoff Fox was a physics teacher at Santa Clara University but launched his Fox Racing company out of 1,500 square foot building located in Campbell, California.

Fox Racing
After two years of selling items called “Moto-X Fox” to Europe, Geoff decided he wanted to sell his motocross parts and accessories to the American public as well. The way Geoff thought he would go about trying to get a piece of the American market was to create his own private motocross team and compete against the Japanese factory motocross teams. In the first year of competing, Fox Racing known as Moto-X Fox at the time took the fifth, sixth, and seventh spots in the very competitive AMA 125 cc National Championship series.
During that first race series Fox Racing gear became a hit and everyone was asking about it. The riders wore bright red, yellow, and orange motocross gear sets which stuck in people minds. After 3 years of competing in the AMA Supercross Championship Fox rider Mark Barnett won the national championship bringing even more attention and credibility to the brand Fox Racing. They decided to expand their field of gear and industry all together to parts and apparel for the surfing, skateboarding, and snowboarding industries. Now to date Fox Racing has the most AMA Supercross Championships with the help of Ricky Carmichael, James Stewart, Damon Bradshaw, Rick Johnson, Mark Barnett, Doug Henry, Jeremy McGrath, Steve Lamson and the legacy continues with Ryan Dungey leading the way now. Also something that a lot of business owners see as valuable and very hard to do is keeping the company family owned. It is very easy to find outside investors to help scale and grow the company, but Fox Racing never went down that road.
Check out our video review on the Instinct Boot below, the best selling dirt bike boot Fox has ever made.
Fox Gear
Back in 1974 Fox Racing began as a small distributor, selling European motocross accessories and parts. Soon thereafter, the company started to manufacture high-performance suspension and engine components. In 1977, Geoff Fox, the owner of Fox, created Team Moto-X Fox with the explicit mission of proving the superiority of Fox Racing clothing, Fox racing gear, and Fox Racing products to the people who mattered the most: the riders and the fans. Team Moto-X Fox quickly became In time, the top non-factory riders in the AMA's 125cc National Championship series. The spotlight was on the racers—and on the Fox product.
Team Moto-X Fox was created to bring attention and recognition to the brand, but even the company's management couldn't have predicted how things were about to change for them. Each time Team Moto-X Fox took to the track, its racers sported Fox racing gear in bright yellows, oranges, and reds. Not yet in production, these Fox looks were handmade, and they gained instant popularity and a rabid fan following. Racing enthusiasts called the Fox shop, asking how they could get their Fox gear, and the next stage of the game for the company was born.
Fox Racing gear was one of the industry's hottest tickets, with no sign of their popularity waning. The business restructured in response to overwhelming demand for Fox gear from fans and racers alike, and they devoted their organization to the exclusive design and production of Motocross apparel and gear. It's now been more than 30 years, and the Fox Racing gear name is still family owned and operated—yet is bigger and more successful than ever.

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Today, Fox racing takes inspiration from both our heritage and the new tech and pros of MX today. The Fox MX program is building the industry's most top of the line gear and equipment. Every one of Fox's designs from their fan favorite Legacy collections, to their signature FLEXAIR gear sets, to their advanced MX guards and helmets, are created with riding in mind. When you buy Fox gear you're buying 40 years of experience and many perfect rides.
Check out our huge range of Fox gear, including Fox t-shirts, Fox shorts, and Fox hoodies. You won't find a bigger or better selection of Fox Racing gear anywhere outside their headquarters. If you're not sure which durable, lightweight, colorful Fox gear options are right for you, or you just have questions about Fox Racing gear, reach out to us anytime. We love riding as much as you do, and we are here to answer your questions.
Fox Racing Gear
Fox Racing Boots
Fox Racing Helmets
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Fox Racing Clothing